Akubra has been making their famous fur felt hats for over 130 years. The Akubra name is synonymous with the landscape of outback Australia, and their unique hats form an important part of the Australian national culture, being worn by the hard working men and women on the land as well as being presented as national gifts to visiting dignitaries who want to take a piece of Australia home.

Felt is the strongest natural fabric produced because every fibre is interlocked in every direction with a number of other fibres. The Akubra hat making tradition has been maintained now for 130 years and continues to demand the hands on skill, quality product and processing today. With no less than 11 key steps in the Akubra Hat making process, it’s no wonder why Akubra quality is regarded so highly worldwide.